When a consumer visits a webpage, they’re typically met with an ad impression that’s specific to them and their interests. This happens through programmatic display advertising which is the use of artificial intelligence and machine learning to buy advertising through real-time bidding. We utilize programmatic display advertising to display your banner ads on the web pages of customers that we know will be interested in your products and services. Only webpage visitors that match your specific target audience are subjected to those ads.
Our digital marketing agents can also utilize programmatic direct display advertising, so there is a guaranteed number of impressions that are made to consumers. Instead of real-time bidding for those ads with the help of AI, you are sure to reach a set audience that you’re targeting.
To achieve a successful targeted response for each user in real-time, the programmatic display process is done within a fraction of a second. With the use of buying and optimizing digital campaigns this fast, you’ll be able to reach your specific audience and generate leads and sales in an efficient manner.
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